Egyptian cotton popularly known as Giza cotton is one of the world’s most popular textile staple in the men’s fashion industry. Pure cotton is a natural fiber obtained from the fibrous plant matter surrounding the seeds of the cotton plant. Cotton is not only ideal as the lightweight fabrics for summer months but as a year round fabric, as it is known for its absorbent and breathable qualities. While cotton can grow in many regions, not all cotton is created equal. What makes one quality of cotton unique to other is the extra-long staple fiber that gives Italian cotton its exceptional properties: versatility, strength, colour retention and natural comfort. The longer cotton fiber resists pulling, breaking, and tearing resulting in the irregularities being minimal, therefore producing a very smooth and silky look and feel when woven into a fabric. This means that your cotton shirt fabrics will feel sumptuously soft and only get softer with time, maintaining their brilliance wash after wash giving you many years of use. Such kind of premium cotton represents less than 1% of cotton grown and only a certain yield can be produced each year, which means the cotton is rare.